Privacy Policy

Effective Date: March 20 2024

LBDigital respects your privacy. We base our policy on your right to make choices to opt-out, have your data protected, give you access to the data we collect and the ability to make corrections.

If you would like to review and update your personal data, or opt-out of sharing your personal information with third parties, please fill out this form. If you have questions or need to correct your information, you may also contact us by email at privacy@lbdigitaldata.com, or write to us at:

LBDigital
Attn: Privacy Officer
4 Squantz View Drive
New Fairfield, CT 06812

Approach to Privacy

LBDigital is committed to protect the security of its users’ data and information and will take necessary steps to assure data and information security.

Our privacy policy defines how information may be used. This policy sets out our responsibilities under the The General Data Protection Regulation 2016 (‘GDPR’), the California Consumer Privacy Act (‘CCPA’) and the Personal Information Protection and Electronic Documents Act (‘PIPEDA’) and other applicable laws relating to the processing and security of personal information.

We will treat personal information in a manner consistent with our Privacy Policy, unless we have your consent to treat it differently.

This Privacy Policy applies to any personal information we collect or receive about you, from any source, including through our website. We encourage you to read this Privacy Policy before providing us with any personal information and before using our site. By providing us with any personal information or using our site, you are signifying that you agree with all of the terms of this Privacy Policy, so please do not do so if you disagree with any part of this Privacy Policy.

Accountability for Information Use

LBDigital is accountable for its information use by consumer privacy expectations and by global privacy laws and industry codes. The security of your data is important to us and over the last 25 years, we have continued to hone our processes to secure our users’ data.

Tag Membership

We have been verified by TAG and are a participant in the TAG Registry. TAG-ID: d79d949c28c78e88 https://www.tagtoday.net/registry

Your Privacy Rights

If you are a resident of the State of California and would like to learn how your “personal information” (as defined in the Shine the Light Law, Cal. Civ. Code § 1798.83) is shared with third parties, please e-mail us at: privacy@lbdigitaldata.com or send us U.S. mail to: LBDigital, 4 Squantz View Drive, New Fairfield, CT 06812, or contact us toll-free at (203) 746-6640.

Residents in several states, in addition to California, have privacy protections governed by their respective state-specific laws, which are due to come into effect between 2023 and 2025. If you reside in one of these states, this section may pertain to you, granting you the ability to:

1. Request access to specific information we possess about you, possibly in a portable format, where technically feasible.

2. Amend or rectify your information.

3. Erase certain information.

4. Limit the use of your information.

We will adhere to the timeframe stipulated by relevant legislation in responding to your requests. It's important to note that several of these privacy rights are subject to exemptions and constraints.

As described in this Policy, we may make personal information available to third parties for their marketing purposes.

You have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose about you, (2) request deletion of your personal information, (3) opt out of any sales of your personal information, if we engage in that activity in the future, and (4) not be discriminated against for exercising these rights. You may make these requests by emailing us at privacy@lbdigitaldata.com. You can also opt out using the button at the bottom of this page. We will verify a webform request by asking you to provide identifying information. We will not discriminate against you if you exercise your rights under the CCPA.

Please be advised that where California State residents opt-out from permitting their personal information to be shared, such individuals may still receive selected offers directly from us, in accordance with applicable law.

If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. This may include requiring you to verify your identity. If you are an authorized agent seeking to make a request, please email us at privacy@lbdigitaldata.com.

GDPR Privacy Notice

The following notice hereby explains to you how we collect data, for which purposes and what your rights are, pursuant to Article 13 of the General Data Protection Regulation, Regulation (EU) 2016/679 (“GDPR”).

We take the utmost account of the right to privacy and protection of personal data of our users. For any information related to this GDPR privacy notice, users may contact the us at any time, using the following methods:  

• By sending an e-mail to privacy@lbdigitaldata.com

• You can also contact the Data Protection Officer via:

LBDigital
Attn: Privacy Officer
4 Squantz View Drive
New Fairfield, CT 06812

Data We Process

Find out more about the data we process >

This processing is necessary for the administration of our business and the provision of our services, which is necessary for the legitimate interests of our business.

Your personal data will not be kept for longer than 12 (twelve months) and/or as necessary for the protection of the rights of both the interests of both Users and the Company.

How We Share Information

Find out more about how we share information >

We inform you that, complying with the requirements and the guarantees provided under the law, your data could be transferred to Countries outside the European Economic Union that could not guarantee a level of privacy and personal data protection equal to the level of protection guaranteed by European privacy laws, but as Controller we take the utmost account of the right to security and protection of personal data of our Users, therefore we will process such transfers with all due care and guarantees. 

LBDigital is committed to protect the security of its users’ data and information and will take necessary steps to assure data and information security. We use a variety of industry standard security measures, including sophisticated encryption and authentication tools to maintain the safety of your Personal Information from accidental loss, unauthorized access, use or disclosure. Access to personally identifying information will be protected and controlled by password and restricted permissions.

Find out more about the security measures we take >

Your Rights

In order to exercise your rights, or to obtain any other information or clarification in relation to this Privacy Policy, please contact the Company by means of:

• by US Mail (4 Squantz View Drive, New Fairfield, CT 06812) 

• by email (to the following address - privacy@lbdigitaldata.com)

Pursuant to GDPR, users have the right to obtain indication (i) of the origin of personal data; (ii) the purposes and methods of the processing; (iii) the logic applied in the event of processing carried out with the aid of electronic instruments; (iv) of the identification details of the Controllers and Processors; (v) the subjects or categories of subjects to whom the personal data may be communicated or who may come to know them as Processors.

Furthermore, users have the right to obtain:

a) access, updating, rectification or, when interested, integration of data;

b) the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;

c) the attestation that the operations referred to in letters a) and b) have been brought to the attention, also as regards their content, of those to whom the data have been communicated or disseminated, except in the case where this fulfilment is it proves impossible or involves a use of means manifestly disproportionate to the protected right.

Moreover, users have:

a) the right to withdraw consent at any time, if the processing is based on their consent;

b) (and, if its is applicable) the right to data portability (right to receive all personal data concerning them in a structured format, commonly used and readable by automatic device), the right to limit the processing of personal data and the right to cancel (” right to be forgotten “);

c) the right to oppose:

i) in whole or in part, for legitimate reasons, to the processing of personal data concerning them, even if pertinent to the purpose of the collection;

ii) in whole or in part, to the processing of personal data concerning them for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication;

d) if you believe that the processing that concerns them violates any Privacy Laws, the right to lodge a complaint with a Supervisory Authority (if a European citizen, in the Member State in which you usually reside, in the one in which you work or in the one in which the alleged violation has occurred)

PIPEDA Privacy Notice

We are committed to your privacy by complying with the laws and regulations under applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act.

If you have any questions regarding this privacy notice, you can contact us:

• By sending an e-mail to privacy@lbdigitaldata.com

• You can also contact the Data Protection Officer via:

  LBDigital
  Attn: Privacy Officer
  4 Squantz View Drive
  New Fairfield, CT 06812

Data We Collect & How We Collect It

Find out more about the data we collect and how >

How We Use & Share Your Personal Information

Find out more about how your personal information is used >

Your Rights

You have the right to:

• Access the personal information we hold about you

• Correct any inaccurate or outdated personal information (or delete the inaccurate personal information)

• Withdraw consent for any activities for which you have consented (e.g. direct marketing or cookies)

In order to exercise your rights, please contact us by means of:

• by US Mail (4 Squantz View Drive, New Fairfield, CT 06812) 

• by email (to the following address - privacy@lbdigitaldata.com)

You can also opt out of your data being sold to third parties or accessing your personal information via the button at the bottom of this page.

Privacy Statement

What We Collect

Collection of data about you comes from multiple sources and methods. Please note, we do not collect data directly from subjects but instead leverages 3rd party partner data.

Data is collected for purposes including but not limited to analytics, behavioral and targeted advertising, retargeting, audience segmentation, and audience modeling.

In addition, our web server automatically recognizes every visitor’s IP address. We do not, however, recognize email addresses unless they are provided to us by filling out a form on our website. We collect email addresses of those who contact us by email or provide their email address in some other method voluntarily. We also collect (email and postal) addresses and fax and telephone numbers submitted on our website to promote our products and services and provide updates. In addition, we collect aggregate information regarding visitors to our site and the specific pages viewed. We do this for the sole purpose of improving our website. Also, we do not share our collected information with outside companies or set cookies or employ the services of ad server companies.  Personal information collected from our clients’ customers is used only as directed by the client. It will not be used for any other purpose without authorization from the individual and/or client.

The following table also describes how we collect and use such categories of information.

Information about persons under the age of 18

We do not knowingly collect personal information from minors under 18 years of age unless we have received legal consent to do so. If we learn that personal information has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).

Marketing Partners

We may receive information about you, including but not limited to your IP address, browser type, e-mail address, first name, last name, company name, mailing address, IP address, mobileID, cookie and fax and telephone number(s), from third party marketing partners that provide us with consumer and business data to manage on their behalf. We may share, license or sell your information to third parties for various marketing purposes, including online (e.g., e-mail marketing and digital targeting/re-targeting) and offline (e.g., direct mail and telemarketing) marketing programs.

Who We Share It With

Except as may be required by law, any personal information we obtain from individuals will only be used to contact you in response to your inquiry, or as directed by our clients in accordance with their privacy policy. The personal information collected by LBDigital, for its own use, will not be sold, transferred or traded to any third party for unsolicited marketing purposes. However, we may share some of your business information with our partners with which we share an arrangement for co-marketing of services. Customer personal information collected on behalf of our clients will only be disclosed as directed by the client in accordance with their privacy policy.  This privacy notice does not cover any website operated by a third party which LBDigital may link to from this website. Please review the privacy notices and cookie policies associated with those websites for details of how they may process your data. To Comply with the Law or to Protect Ourselves: For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We may share information when we are investigating a potential fraud.

Additionally, LBDigital acts as a processor on behalf of its clients and partners, providing customized services that enable organizations to manage their customer information efficiently in such ways as increasing marketing efficiency, and applying database marketing strategies. LBDigital processes marketing information of its clients and on behalf of its clients including name, postal address, phone number, email address, ip address, mobileID and cookie. In this capacity as a processor on behalf, LBDigital acts on the instructions of its clients and does not control or share such data without direction from the clients or partners.

Security

LBDigital operates secure data networks protected by industry-standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our members. LBDigital takes reasonable steps to secure all data; however, no data that is transmitted over the Internet is 100% secure, so in submitting information you do so at your own risk. We are not responsible for the security of information transmitted via the Internet.

If you do not wish to receive emails from us, you may contact us by following the opt-out instructions on the email you received or by emailing us at privacy@lbdigitaldata.com or writing us at the above address with your request to be removed.

If you have supplied your phone or fax number to us (through the website or otherwise) but no longer wish to receive phone calls from us, you may contact us by email at privacy@lbdigitaldata.com or writing us at the above address. Be sure to list the phone or fax number that you no longer wish us to use.

If we change our privacy policy, we will post the new policy on our website after each change. If you are concerned with how your information is being used, please check our website periodically.

Visitors can contact us to correct inaccuracies on all the information we maintain. You may contact us by email at privacy@lbdigitaldata.com or writing to us at the above address. Be sure to list the information you feel needs to be corrected and correct information.If you believe that we are not following our privacy policy and you would like to contact us about your concern, you may contact us by email at privacy@lbdigitaldata.com or writing us at the above address.

LBDigital follows the DMA’s Privacy Policy Guidelines. In addition, we only use data sources that follow state and federal do not call laws and regulations. As a consumer, if you would like to be removed from national mailing lists, national telemarketing lists or national commercial email lists, see the following:

National Mailing Lists

To register for the DMAChoice Mail Preference Service online, visit https://dmachoice.thedma.org/register.php. If you do not wish to complete your registration online, you can register for DMAchoice by using the mail-in form that is online: fill out the DMAChoice Mail-In Form with all required information, print it and mail to the address below.

DMAchoice | ANA
P.O. Box 900
Cos Cob, CT 06807 

National Telemarketing Lists

If you are a resident of PA or WY, you can register for the DMAchoice Telephone Preference Service (TPS), which is the Official Do Not Call list for the States of Pennsylvania and Wyoming and allows you to “opt-out” of national telemarketing lists. 

DMAchoice Telephone Preference Service

To register for the DMAchoice Telephone Preference Service online, visit http://www.ims-dm.com/cgi/dnclist_form.php.Other consumers who wish to decrease the number of unsolicited telemarketing calls they receive should register with the Federal Trade Commission’s National Do Not Call Registry at www.donotcall.gov or by phone 1-888-382-1222.  Write to the FTC regarding complaints: Federal Trade Commission, Attn: Consumer Response Center, 600 Pennsylvania Avenue NW, Washington D.C. 20580 

National Commercial Email Lists

To register for the DMAchoice Email Preference Service online, visit https://www.ims-dm.com/cgi/optoutemps.php. 

Sensitive Data

Some states, like Colorado, Connecticut, and Virginia, provide their residents (upon the applicable effective dates), the right to opt-in, i.e., to consent, to the processing of their sensitive personal information or personal data, such as an individual’s ethnicity, race, religion, sexual orientation, health condition or diagnosis, or precise location information. To the extent you believe you may have opted in to the collection of such personal information/data, you can opt out at any time so by contacting us and providing your email privacy@lbdigitaldata.com.

Some states, like California and Utah, provide their residents (upon the applicable effective dates), have the right specifically to opt-out of certain uses of their sensitive personal data. We provide universal opt-outs (i.e., our opt out methods do not distinguish between “sensitive” or “non-sensitive” information.  Thus, you can opt out of the collection of this information by going to our “opt out” page at https://www.lbdigitaldata.com/opt-out.

In some cases, you may appeal a decision made relating to your rights. Please contact us at privacy@lbdigitaldata.com if you would like to inquire about an appeal.

Nevada Residents

Certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online.  Please contact us at privacy@lbdigitaldata.com if you would like to opt out.

Changes to this Privacy Policy

LBDigital may update this privacy policy as necessary and will post notifications regarding such updates on its corporate website.

Cookie Policy

Cookies are small text files that the websites visited by a user send directly to its terminal (usually, to the browser), where they are memorised to be transmitted to the same websites at the following visit by the same user (the so-called first party cookies). During the web surfing of a website, a user may receive on its terminal also cookies of other websites or of other web servers (the so-called third party cookies); this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains that are on servers other than the server on which the requested page is placed. In other words, such cookies are set up on a website other than the one that is currently visited.

Types of Cookie

Below explains the types of cookies we use on our websites and why we use them:

1. Required Cookies

   These cookies are essential for our website and services to perform basic functions and are necessary for us to operate certain features. These include those required to ensure our services are operating properly.

2. Analytics and Performance

   These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.

There are several options to manage, disable and remove cookies.

(1) Modify your browser settings

Please follow the instructions provided by your browser’s producer to discover how to manage, disable or remove all the cookies (technical, analytics and profiling):

• Explorer: http://windows.microsoft.com/it-it/windows-vista/block-or-allow-cookies

• Chrome: https://support.google.com/chrome/answer/95647?hl=it&p=cpn_cookies

• Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie

• Safari: https://support.apple.com/it-it/guide/safari/manage-cookies-and-website-data-sfri11471/

• Opera: https://help.opera.com/en/latest/web-preferences/

Please be careful in making your choice. Indeed, by blocking the receipt of all the cookies indiscriminately, including the technical ones, without providing a specific exception for the Third Party Data Source, you might be no more able to surf on the Third Party Data Source or to benefit, in whole or in part, of its functionalities. Furthermore, removing all the cookies from the browser, also the technical cookies could be removed and, therefore, you could remove the preferences set up by using the Third Party Data Source or no more find products or services included in your basket.

When you opt out, we will place an opt out cookie on your computer. This cookie tells us not to collect your information. Please note that if you block, delete or restrict cookies in any way, or if you use a different computer or Internet browser, you may need to renew your opt out choice. To effectively opt out users must opt out on every device and browser using our opt out methods described below.

(2) Mobile opt out

As for any data collected through mobile application, you may autonomously deactivate the use of the advertising identifier (ID) of your Device, depending on the model, as illustrated below:

Apple: https://support.apple.com/en-gb/HT205223

Android: https://support.google.com/googleplay/answer/3129346?hl=en

Or following these instructions: http://www.networkadvertising.org/mobile-choice.

Disclaimer

This site and all contents of this site are provided on an “AS IS” basis without warranties of any kind, either express or implied, including without limitation warranties of title or implied warranties of merchantability or fitness for a particular purpose. You acknowledge, by your use of this site, that you assume full responsibility for all costs associated with all necessary servicing or repairs of any equipment you use in connection with your use of this site, and that we shall not be liable for any damages of any kind related to your use of this site.

Third-party sites to which we link to, or are linked to ours, are not under the control of LBDigital. LBDigital is not responsible for the contents of any linked site, nor of the links contained therein. Links contained on our site are provided as a convenience to the site user and do not imply endorsement of the link, content or the respective company. You agree to defend, indemnify and hold us harmless from and against any and all claims, damages, costs, and expenses, including attorneys’ fees, arising from or related to your use of this site.

Digital Advertising Alliance Opt-Out Program

To include yourself in the DAA Opt-Out Program, visit http://www.aboutads.info/choices.

Network Advertising Initiative Opt-Out Program

To include yourself in the NAI Opt-Out Program, visit http://www.networkadvertising.org/choices.

AppChoices Opt Out Tool

To opt out of interest-based advertising on apps on your mobile device, visit https://youradchoices.com/appchoices.