Top-Converting E-Commerce Strategies
The e-commerce industry has seen some of its strongest performing quarters during the pandemic. In fact, in Q2 2021 US e-commerce sales rose 9.3%, with $1 in $5 spent online. Despite this strong performance, consumers are returning back to retail, and e-commerce growth is now showing signs of slowing. How can e-commerce companies ensure their newly found customers keep purchasing online?
At LBDigital, we believe data should play an important role in e-commerce companies’ marketing campaigns. Below you’ll find tips and tricks on how to up your e-commerce conversion game.
Campaign Targeting Made Easy
If you’re looking to reach consumers interested in your product or service, start by finding a data provider who can help you to define and reach your target audience. At LBDigital we have over 1,000 proprietary data segments based on interest and behavioral data. These can be layered with demographic data like age, gender, income, ethnicity, and race to drill down to your ideal audience.
If your business centers on e-commerce shopping for discounted products or services, and you’re looking for new leads, we recommend a data segment such as “Discount Shopping”. This audience is made up of consumers who like the convenience of shopping online and spend their money when they find discounts, coupons, or bargain sites. Other segment possibilities include our “Online Only Shoppers”, “Sweepstakes” and “Holiday Discount Shoppers”. These data segments could be further refined using our demographic data, targeting consumers based on their household income and their location.
Can’t find the right data segment for your campaign? No worries! We will build you an exclusive segment based on your specific requirements. These custom audiences can be available within 72 hours and are delivered straight to your favorite platform.
Make Your Data Richer
Perhaps you already have a long list of prospects or customers to market to but you have little information on them. This is where our Enhance & Append data service comes in.
Would you like to get a clearer view of your customers and enrich your data? Append demographic, lifestyle, behavioral, purchase, and intent data to get the full picture. The more data you have in your arsenal, the more sophisticated marketing campaigns you can run.
Run High-Performing Email Campaigns
Email is a vital channel for e-commerce companies: 42.3% of Americans subscribe to email lists to receive various discounts and on average 1 in 3 US retail email list subscribers have gone on to make a purchase from the brand whose emails they receive.
To ensure your email campaign performs well, highly-accurate email data is paramount. That’s why our data is regularly validated by independent data evaluator, Truthset, and is amongst the most accurate of leading data providers, particularly for age, ethnicity, location, homeowners, income, young adults & parents. We have 2 to 3 times the conversion rate, highest earnings per click, and our email data outperforms all other data providers for the same offers. In fact, our email service provider partner, ResponseGenius stated:
“Clean, targeted data drives deliverability and engagement, and LBDigital’s data is exemplary - always clean and on point. Their data consistently outperforms in this arena!”
An Uptick in Mobile Shopping
Another key channel for e-commerce is mobile. Smartphones are the most used device to buy online in the US and mobile commerce revenue is expected to represent nearly six percent of total retail sales in 2021.
LBDigital’s data is actionable across all digital channels for targeting in surround sound. These include: mobile, website, social, CTV, gaming, audio, and email. Our mobile data universe includes a daily feed of 450MM MAIDS, making LBDigital your go-to data partner for mobile marketing.
Get in Touch
If you’re interested in learning more about e-commerce data-driven strategies, we provide a free data mentoring service. Alternatively, get in touch to discuss your specific needs. We’re waiting to hear from you!
