How To Ensure Data Accuracy With LBDigital

If you’re wondering how to ensure data accuracy in your marketing data, LBDigital has the answer!

We are excited to announce that we have even more “Truthset Scored” accurate data segments, now available in LiveRamp’s Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, as well as other major programmatic platforms. Following the success we saw with the initial release of our “Truthset Scored” segments, we now have 54 household demographic audiences available for highly accurate marketing campaigns.

Choosing The Best Third Party Data Provider for Accurate Data

On the hunt for the best third party data provider for accurate data? Look no further than LBDigital. We’re on a mission to help marketers save on spend & improve their marketing ROI by increasing their marketing data accuracy. Our “Truthset Scored” segments take advantage of our commitment to data quality, by making our most accurate subset of HEMs/IDs available to all advertisers. Segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners. As Amy Benicewicz, President of LBDigital commented:

“This revolutionary new marketing product provides more accurate targeting, less wasted media spend, and better ROI. We’ve taken an audience, such as cat owners, that was scored at 95% accuracy, sliced off the bottom decile, so the new “Truthset Scored” segment is approaching 100% in total accuracy.”

How We Ensure Data Quality

LBDigital and Truthset have collaborated before to increase the accuracy of LBDigital’s data. With this new venture, brands and advertisers will be able to get access to LBDigital’s consumer audiences evaluated by Truthset via their enormous data accuracy asset of 850M+ consumer IDs, attributes, and the accuracy scores of each pair (Truthscores™), which includes data from more than 15 different partners.

Truthset scores datasets across critical demographic attributes using Truthscores™ and their quarterly assessments are independent, agnostic, and transparent, enabling marketers to analyze and improve targeting data, and measure their campaigns, before, during and after activation. Creating “Truthset Scored” accurate data segments based on these scores allows buyers to balance scale and price.

What Data Segments Are Available In The New Release?

Select your chosen segment from the below:

Adult Ages

  • Age > 18-24

  • Age > 25-34

  • Age > 35-44

  • Age > 45-54

  • Age > 55-64

  • Age > 65 Plus

  • 18-24 Female

  • 18-24 Male

  • 25-34 Female

  • 25-34 Male

  • 35-44 Female

  • 35-44 Male

  • 45-54 Female

  • 45-54 Male

  • 55-64 Female

  • 55-64 Male

  • 65+ Female

  • 65+ Male

  • Legal Drinking Age

Ethnicity

  • Ethnicity > African American

  • Ethnicity > Asian

  • Ethnicity > Hispanic

  • Ethnicity > White

  • Female Hispanic

  • Male Hispanic

  • 18-24 Hispanic

  • 25-34 Hispanic

  • 35-44 Hispanic

  • 45-54 Hispanic

  • 55-64 Hispanic

  • 65+ Hispanic

  • Language > English

  • Language > Spanish

Household Demos

  • Has Children

  • Home Owner

  • Renter

  • Household Income > $0-$49,999

  • Household Income > $50,000-$99,999

  • Household Income > $100,0000 Plus

  • Cat Owner

  • Dog Owner

  • Pet Owner

Other Demos

  • Female

  • Male

  • Married

  • Education > College

  • Education > Graduate School

  • Education> High School

  • Education > Vocational or Technical

  • Employed

  • Retired

  • Democrat

  • Republican

  • Small Business Owner

Learn more about our Truthset Scored Segments >

Ready to Prioritize Data Accuracy?

If you’re ready to move forward with data accuracy, you can now easily find “LBDigital > Truthset Scored” segments across all major buying platforms, like LiveRamp Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, Adobe’s TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare, Salesforce/Krux and many more. Alternatively, you can purchase these data segments directly from us here at LBDigital. Simply speak to us today to discuss your needs.

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