LBDigital’s Accurate Data: Now Endorsed by Truthset

Truthset finds our demographic data amongst the most accurate of leading data providers

We are pleased to announce that, according to Truthset’s Q3 2020 Truthscore Index and Rankings report, our demographic data scored above average across a number of major consumer demographic attributes including age & gender, household income, and presence of children.

What is data quality and why is it important?

According to a Forrester study, an estimated $.21 of every media dollar spent is wasted due to poor data quality. Truthset was founded in 2019 as an independent measurement company to solve this problem. The Founder, along with veterans of Nielsen, Salesforce, LiveRamp, and Procter & Gamble, have engineered a rating system that scores the accuracy of record-level consumer data.

 In a recent competitive analysis of established providers in the industry, Truthset found that LBDigital scored above average in all consumer data categories measured in the Q3 Truthscore Index and Rankings report.

Quality Consumer Data

Truthset found that LBDigital’s demographic data on males ages 18-24 is 78% more accurate than other data providers. LBDigital also placed within the top three data providers for data accuracy across age, gender, household income and presence of children data.

We caught up with Amy Benicewicz, president of LBDigital, to learn more about why this report is so important for LBDigital:

“Data is and has been our only business for 15 years. And we recognise that data quality and data accuracy is paramount for our clients. We always knew our data was strong in performance — but we wanted proof that our quality standards were among the best in class. The fact that our demographic consumer data has been rated so highly amongst other data providers reinforces why our clients keep coming back to us for more.”

Truthset CEO Scott McKinley added: "We commend forward-looking data partners like LBDigital who have invested in the accuracy and transparency of their data and can prove to buyers through Truthset's independent measurement that data quality matters."

Data Accuracy Report Highlights

Highlights from Truthset’s Q3 2020 Truthscore Index and Rankings report:

●      LBDigital has accurate overall age data, ranking among the top providers for this data with a Truthscore™ Index of 115. This means that LBDigital is 15% better than average at identifying a user's age.

●      Specifically, LBDigital holds accurate data on the elusive young adult, scoring 51% better than the average of all providers in correctly identifying 18-24-year olds.

●      This accuracy in age data carried over into LBDigital's ability to identify age & gender of an individual Hashed Email record where we earned a Truthscore™ Index of 117. This means that we were 17% better than average in terms of the quality of the age & gender data available.

●      Looking at highly valuable combined segments, LBDigital also performed well in identifying Mothers (12% better than average) and parents with $100k+ HHI (17% better than average).

Why is LBDigital’s data so accurate?

We know that a data provider is only as good as the data it provides. That’s why we take great care in ensuring the consumer demographic data we offer our clients is accurate and privacy compliant. Our data is sourced from trusted online and offline partners, then merged for verification and validation. We provide marketers with strong performance and accuracy by only including records with five plus touch points. It is due to this quality that clients feel secure in using our data for their marketing campaigns across a diverse range of channels including direct mail, email, social, tv and digital.

Learn more about our accurate data offering; get in touch with us today.