LBDigital becomes a Trusted LiveRamp Data Partner

LBDigital is pleased to announce that it has become a LiveRamp partner and that its consumer and business segments are now accessible in the LiveRamp Data Marketplace.

The LiveRamp Data Marketplace incorporates strict standards into its review of data partners so you can be confident that datasets in the Data Marketplace comply with relevant industry standards and privacy regulations such as ensuring consumers are provided notice, opt-out, and choice management.

LBDigital has been in business since 2005 and a LiveRamp partner for 10 years. LBDigital is also a preferred reseller of LiveRamp’s data onboarding services for small to medium-sized businesses.

We spoke to Amy Benicewicz, President of LBDigital, to understand what becoming a LiveRamp partner means for LBDigital:

“This is the perfect time for LBDigital to pursue this additional partnership with LiveRamp as audience targeting has shifted and third-party data segments are more important than ever before. We are building many new data segments to keep up with our clients’ needs and are excited to make these audiences available to all brands, agencies, media buyers and destination platforms via the LiveRamp Data Marketplace," Amy commented. 

Who is LiveRamp?

With its data connectivity platform, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. LiveRamp works with a select group of data partners and all LiveRamp partners undergo a rigorous qualification process to ensure they respect privacy regulations.

Why has LBDigital been chosen as a data partner?

Perhaps one of the biggest draws of LBDigital data is its ability to deliver the same audience for targeting across multiple channels including postal, email, digital, social, mobile and TV.

Consumer and business segments are sourced from a network of carefully vetted and privacy-compliant partners, providing online engagements, brand signals, in-market shopping and contextual behaviors, location data, purchase transactions, registrations and form-fills, surveys, voter registration data, SDKs, and mobile apps.

What business and consumer segments are available?

LBDigital recently created many new data segments to keep up with marketers’ needs, such as Essential Workers, Home Office Essentials, Home and Family Activities, and Continuing Education. These include occupations such as healthcare and agriculture workers and behaviors such as home entertainment, home décor, career advancement, and setting up a home office.

All business and consumer segments are quality assured with 5+ declared touchpoints on each record for accuracy.

Some of LBDigital’s most popular audiences available in the Data Marketplace include:

• Body Beautiful

Choose this data segment if you're looking to target an audience of consumers interested in personal care, body pampering, make-up etc.

• Health and Wellness

This consumer segment is ideal for those looking to reach people who care about health, fitness and wellbeing.

• Holiday and Seasonal

Are you looking to target consumers in-market for holiday goods and gifts? This dataset is for you.

• Household Demos

Do you want to target households based on demographic data such as age & gender, household income, and presence of children? Our demographic data is amongst the best in the market.

• Open for Business

Use this B2B business segment if you're looking to target business audiences.

• Personal Finance

This dataset is made up of consumers who are in-market for personal finance products such as personal loans, credit cards and mortgages.

• Technology

Choose this data segment if you want to to reach consumers interested in tech.

• Top Household Expenditures

Is your target audience made up of high earners? Our Top Household Expenditures audience is perfect.

• Voter Nation

Do you want to target voters based on their political affiliation, interest or congressional district? Choose this data segment.

How to find LBDigital datasets in LiveRamp

Media buyers interested in using these datasets should search for "LBDigital" in the LiveRamp Data Marketplace, or email hello@lbdigitaldata.com for a recommendation or custom audience build.

Agencies interested in learning more about data quality in audience targeting are encouraged to contact Amy Benicewicz at 203-746-6640 or email amy@lbdigitaldata.com. LBDigital offers free data mentoring services taught by data experts with an average of 25 years of experience.