Access LBDigital’s audiences within programmatic media buying & audience intelligence platform, IQM

IQM, a global programmatic media buying and audience intelligence platform, has partnered with LBDigital, the data provider that has been providing accurate and custom audiences to brands and agencies since 2005.

Founded in 2014, IQM helps marketers reach their audiences with real-time, targeted advertising locally and globally, across devices and channels such as mobile, desktop, CTV/OTT, native, and audio. LBDigital specializes in providing multichannel data to marketers for targeting and identity graphs, enabling them to reach their audience “in surround sound” including PII, email, digital, social, mobile and CTV.

How will the partnership benefit marketers and agencies?

IQM offers programmatic media buying as a managed service or via its self-service platform. IQM is now expanding from their political offerings to business and consumer segments as well. On IQM’s user-friendly platform, marketers will be able to target over one thousand of LBDigital’s business and consumer audiences which, when combined with IQM’s analytics module, will allow them to fine tune their campaigns for maximum results.

Which LBDigital audiences are available in IQM’s platform?

Marketers will have access to over one thousand of LBDigital’s business and consumer audiences. The most popular include:

• Household Demos

  Do you want to target households based on demographic data such as age & gender, household income, and presence of children? Our demographic data is proven to be among the top in accuracy, as scored by Truthset.

• Multicultural Audiences

  Drill down with on-target multicultural data, targeting by ethnicity, religion, language spoken, country of origin, donors and custom audiences.

• TriggerPoint - New Movers and More

  If you’re looking to run a timely and relevant campaign, look no further than our TriggerPoint segments which include new movers, premovers, new homeowners, young families, college students, mature audiences and new businesses.

• Open for Business B2B Audiences

  In the market for B2B data? Target small business owners, business titles, decision makers, industries, programmers, and professionals.

Kris Qiu, Chief Operating Officer of IQM, said, “IQM is continuing its focus on providing solutions that enhance value for our advertiser clients. We’re proud to partner with data providers like LBDigital who prize data quality, accuracy, and transparency and which enable our advertiser clients to run better targeted campaigns.”

Amy Benicewicz, President of LBDigital, commented, “We’re thrilled to be one of the few data providers available within the IQM programmatic media buying and audience intelligence platform. With over a thousand accurate, multichannel audiences available, marketers and their agency partners will be able to run high-performing campaigns and see an improved ROI.”

To take advantage of the new datasets, marketers should search for “LBDigital” in IQM’s programmatic media buying platform, or email hello@lbdigitaldata.com for a recommendation or custom audience build.