LBDigital’s data now available within MediaMath’s demand-side platform for targeted media buying
LBDigital, the data provider who since 2005 has been helping marketers reach their desired audience with dynamic marketing data and data services, is pleased to announce that its data is now available in MediaMath’s demand-side platform (DSP) effective immediately.
What does this mean for marketers and agencies?
LBDigital will now be able to make over one thousand of its highly-sought after business and consumer audiences available to marketers and agencies who use MediaMath’s DSP. MediaMath was the first DSP to be created in 2007 and today they are a leading technology pioneer, helping more than 3,500 advertisers solve complex marketing problems.
MediaMath’s omnichannel DSP enables advertisers to run campaigns across Connected TV, display, mobile, video, audio, DOOH and native. A key advantage of LBDigital’s data is its ability to deliver the same audience for targeting across multiple channels “in surround sound”, including digital, social, mobile and CTV, making LBDigital a perfect data provider match for MediaMath’s DSP.
What’s more, LBDigital’s data is quality assured with 5+ declared touchpoints on each record for accuracy. Independent data evaluator, Truthset, continually finds LBDigital’s data to be of the highest quality, regularly ranking no. 1 across multiple segments ahead of twenty other leading data providers.
Amy Benicewicz, President of LBDigital, commented, “We’re excited to bring our data segments to a new set of marketers who wish to benefit from accurate, scalable and multichannel audience targeting. With over a thousand data segments available, marketers and their agency partners will benefit from choices in their media buying campaigns.”
Which LBDigital audiences are available in MediaMath’s DSP?
Some of LBDigital’s most popular audiences available in MediaMath’s DSP include:
Household Demos
Do you want to target households based on demographic data such as age & gender, household income, and presence of children? Our demographic data is proven to be amongst the best in the market in accuracy.
Multicultural Audiences
Drill down with on-target multicultural data, targeting by ethnicity, religion, language spoken, donors and custom audiences.
TriggerPoint - New Movers and More
If you're looking to run a timely, relevant & targeted campaign, look no further
than our Triggerpoint segments which include new movers, premovers, new homeowners, young families, college students, and mature audiences.
Open for Business B2B Audiences
In the market for B2B data? Target small business owners, business titles, decision makers, industries, programmers, and professionals.
How to find LBDigital datasets in MediaMath
Media buyers interested in using these datasets should search for "LBDigital" in MediaMath’s demand-side platform, or email hello@lbdigitaldata.com for a recommendation or custom audience build.